We’ve been working under our secret identity of “Fluxcapacity” for a while, but we’ve decided to unveil our real company name “Occipital”. After some tough negotiation by Jeff (using tactics learned at “Negotiation Tactics” with Sarah Reed and Jason Mendelson), we were able to get Occipital.com. We’ll be shifting our blogging over to this site, and you can get our feed here. You can still access the old Fluxcapacity posts here.

Here are the top 5 reasons why our new name is awesome:

5. People that know we do a lot of image processing and that “occipital lobe” is the visual processing center of the brain will understand the connection.
4. People that don’t know what the name means will think we were creative enough to make up a cool sounding word.
3. Today “Occipital” is an adjective that means “back of the head”. But after we’re done with it, the word will be firmly linked with “visual processing.” So if you’ve been calling your mullet “occipital hair” you’ll have to stop soon. Also, because Occipital is already an adjective, we won’t have to try to turn it into one like “Old Mutual“.
2. Instead of rolling off your tongue and into your heart like some names, it rolls straight into the visual processing center of your the brain.
1. Because the name is somewhat vague, we can easily branch out into other industries. “Occipital Lite – the only beer that won’t fill you up and makes everyone more attractive by interacting directly with the visual processing center of your brain.”